Marketing Lead - Tokyo / Japan
Core
Lead Waymo's marketing strategy for the Japanese market across brand, product positioning, and audience targeting, overseeing all facets of marketing execution in partnership with Global Brand, Growth, Creative, and Media teams.
Role type
Senior Marketing Lead (Japan)
Builds
Integrated marketing campaigns, co-marketing guidelines, and consumer-facing marketing initiatives for Waymo's autonomous ride-hail service in Japan.
Domain
Autonomous driving technology / Mobility
Deliverable
product features
Required skills
Brand marketing, Product marketing, Partner marketing, Agency management, Budget management, KPI setting, Consumer research, Cultural context analysis, Competitive dynamics analysis, Team leadership, Recruitment
Preferred skills
Ride-hailing/Automotive/Mobility/Marketplace industry experience, International market expansion experience, Early-stage market strategy, Consumer-facing campaign portfolio, Executive-level communication
Technologies
None stated
Responsibilities
Lead marketing strategy for the Japanese market; Build resonate integrated campaigns with Japan-based agencies; Establish and implement co-marketing guidelines; Leverage consumer research and cultural context to guide strategy; Collaborate with Product, Operations, Policy, and Regulatory teams; Recruit, hire, and oversee a Japan-based team.
Seniority
Senior, hands-on IC with team leadership
