Senior Growth Specialist, Weddings
Core
Own acquisition strategy and lifecycle programs for Engine's weddings vertical, a high-intent group travel use case.
Role type
Senior Growth Specialist (0-1 builder)
Builds
Acquisition channels, lifecycle programs, and growth experiments for the weddings vertical
Domain
TravelTech / Group Travel / Weddings
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, structured experimentation, data analysis, cross-functional collaboration, AI fluency, high ownership mentality
Preferred skills
B2C/marketplace growth experience, paid media platforms, lifecycle/CRM platforms, 0-to-1 growth experience
Technologies
Salesforce, Claude, Amplitude, Customer.io, Outreach, Snowflake, SQL
Responsibilities
Identify and build acquisition strategies across digital, field, and referral channels; align with Product and Sales to close gaps in wedding room blocks; design end-to-end customer lifecycle programs; execute hands-on growth experiments; track metrics and build a learning culture; leverage AI tools to personalize and scale tests
Seniority
Senior, hands-on IC