Marketing Manager - AFLW (Max-term)
Core
Drive growth, visibility, and long-term success of the AFLW competition through integrated marketing strategies, campaigns, and fan engagement initiatives.
Role type
Marketing Manager (Sport)
Builds
Integrated ATL/BTL campaigns, content initiatives, and fan experiences for the AFLW brand.
Domain
Sports marketing and entertainment
Deliverable
product features
Required skills
Marketing strategy development, integrated campaign management, brand management, media planning, digital marketing, stakeholder management, project management, budget management, data-driven decision making
Preferred skills
Experience in sport, entertainment, or media; agency management; cross-functional leadership
Technologies
Digital marketing platforms, social media channels, media planning tools
Responsibilities
Develop and deliver AFLW marketing strategy and seasonal campaigns; lead integrated ATL and BTL campaigns; drive attendance and engagement initiatives; manage creative asset rollout; partner with clubs for aligned marketing activity; collaborate with media, content, and PR teams; manage paid media and partnership activity; utilize performance insights to optimize strategy; build relationships with clubs, players, and partners; contribute to event planning; manage marketing budget components.
Seniority
Mid-Senior, hands-on IC