Staff Web Growth Marketing Manager
Core
Define and drive long-term web growth strategy for high-impact web experiences (Fivetran.com, getdbt.com) to improve acquisition, conversion, and pipeline generation.
Role type
Staff Web Growth Marketing Manager (Strategic IC)
Builds
Scalable frameworks for experimentation, measurement, and operational excellence for web experiences
Domain
B2B SaaS / Data Infrastructure
Deliverable
product features
Required skills
Long-term web growth strategy, hands-on execution, behavioral analytics, experimentation strategy, conversion rate optimization, cross-functional leadership, stakeholder influence, roadmap prioritization, scalable operational frameworks
Preferred skills
Marketing technical B2B SaaS/enterprise software, leveraging AI for marketing workflows, mentoring peers
Technologies
Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, Excel/Gsheets
Responsibilities
Define long-term web growth strategy across key web properties; Own high-impact web growth initiatives end-to-end from planning to optimization; Write comprehensive business requirements documents; Leverage behavioral analytics and user research to identify opportunities; Develop and execute experimentation roadmaps for critical user journeys; Partner with cross-functional stakeholders to influence priorities; Identify emerging opportunities in AI and web technologies; Mentor teammates and raise organizational maturity
Seniority
Staff, strategic IC with hands-on execution