Marketing Manager (Swedish Speaker)
Core
Lead marketing strategy and execution for the Swedish market, driving sustainable growth and strengthening the Betano brand while ensuring regulatory compliance.
Role type
Senior Marketing Manager (Country Lead)
Builds
Integrated marketing campaigns, brand awareness, and customer acquisition for the Swedish iGaming market.
Domain
Online gaming / Sports betting / Digital entertainment
Deliverable
product features
Required skills
Marketing strategy, KPI management, integrated campaign planning, budget management, localisation, stakeholder management, regulatory compliance, competitor analysis, data analytics
Preferred skills
iGaming industry experience, regulated market experience, agency management, responsible gaming knowledge
Technologies
AI tools
Responsibilities
Own the marketing strategy for Sweden; Define and monitor key marketing KPIs; Develop and execute integrated marketing plans; Manage the local marketing budget; Lead the planning and localisation of campaigns; Collaborate with HQ teams to optimise product positioning; Manage relationships with local agencies and partners; Monitor campaign performance and competitor activity; Prepare business reviews and strategic recommendations; Ensure compliance with Swedish advertising regulations and responsible gaming requirements.
Seniority
Senior, hands-on IC