Manager, Global Social Marketing
Core
Develop and execute global social marketing campaigns for the Gearbox portfolio, specifically the Borderlands franchise, to increase player community presence and cultural relevance.
Role type
Manager, Global Social Marketing (Live Service Games)
Builds
Social marketing campaigns and content for gaming franchises
Domain
Video Games / Social Media Marketing
Deliverable
product features
Required skills
Global social marketing strategy, cross-functional collaboration, project management, performance analysis, creative ideation, stakeholder presentation, team leadership, risk management
Preferred skills
Gaming enthusiast, knowledge of gaming genres and communities, content curation
Technologies
Twitch, YouTube, Discord, TikTok, Reddit, Steam, social marketing reporting tools
Responsibilities
Develop social marketing strategy with Sr. Manager, execute campaigns from audience insights, manage cross-functional teams and timelines, analyze campaign performance and player sentiment, present strategies to stakeholders
Seniority
Manager, hands-on IC with team management