Content Specialist (Swedish Speaker)
Core
Plan and execute brand content strategy across online and offline touchpoints, optimizing the customer journey and ensuring successful localization for a global gaming company.
Role type
Content Specialist (Gaming/Media)
Builds
Editorial calendars, localized content, campaign materials, and partner-distributed content for Betano and Kaizen Gaming.
Domain
GameTech / Sports Betting / Digital Media
Deliverable
product features
Required skills
Content strategy, editorial calendar management, copywriting, editing, proofreading, external partner liaison, content localization, CMS management, SEO practices, data mining for content, competitive analysis, social media content support.
Preferred skills
Sports betting content creation background, sports/online sports editorial experience, digital technology application knowledge.
Responsibilities
Plan and deliver monthly editorial calendars; contact external partners (journalists, bloggers, influencers) for content distribution; provide writing, editing, and proofreading support for ad hoc requests; monitor and report on published content; maintain and update content on the main platform; work with local and international marketing and product teams; ensure content alignment with brand tone of voice and style guide; produce guidelines for publishers; perform data/info mining for interactive content; monitor competition; proactively propose new content formats and distribution ideas; support ad hoc social media needs and campaign rollouts.
Seniority
Mid-level, hands-on IC