Senior Creative Strategist – Paid Social / Online Video (m/f/d)
Core
Define creative direction for paid social and online video ads, working with creators and agencies to produce short-form content that drives brand performance.
Role type
Senior Creative Strategist (Paid Social & Online Video)
Builds
High-quality short-form video, social creative, and creator-led content for Meta, YouTube, and TikTok.
Domain
Automotive marketing, digital advertising, social media
Required skills
Creative concept development, scriptwriting, copywriting, creative testing roadmap management, data-informed creative judgment, creator briefing, AI tool utilization, cross-channel brand consistency
Preferred skills
AI video production collaboration, scaling UGC strategies, international/multi-market experience
Technologies
Meta, YouTube, TikTok, AI video tools
Responsibilities
Develop creative concepts, scripts, and hooks for paid social and YouTube ads; define and manage the creative testing roadmap; review creator content (outlines, rough cuts, final edits); partner with performance marketing teams to optimize ad effectiveness; collaborate with organic social and creator teams to ensure brand alignment.
Seniority
Senior, hands-on IC
