Principal Product Designer-Onboarding
Core
Lead design strategy and execution for high-impact growth initiatives across the customer lifecycle (acquisition, activation, engagement, monetization, retention) for a financial platform serving local businesses.
Role type
Principal Product Designer (Growth & Onboarding)
Builds
Web and product surfaces for customer onboarding, activation flows, pricing, packaging, and lifecycle touchpoints.
Domain
Fintech / Financial services for small and medium-sized businesses (SMBs) in Europe.
Deliverable
product features
Required skills
Product design strategy, growth experimentation, funnel optimization, interaction design, UX design, visual design, data-informed decision-making, design systems, mentorship, cross-functional collaboration.
Preferred skills
Fintech experience, SMB experience, payments experience, growth tooling, analytics platforms, A/B testing frameworks.
Responsibilities
Own design strategy for growth initiatives; lead end-to-end design for complex growth problems; partner with Product, Engineering, Data, and Marketing to define hypotheses and metrics; translate data and research into design direction; design onboarding and lifecycle experiences; balance rapid experimentation with scalable solutions; evolve the design system; mentor other designers.
Seniority
Principal, senior individual contributor with strategic and hands-on responsibilities.