Senior Product Manager — Predictive Growth (pLTV)
Core
Own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web to drive accuracy, expand signal coverage, and extend pLTV reach into new decision domains like creative testing and finance forecasting.
Role type
Senior IC Product Manager (Predictive Growth / pLTV)
Builds
Production pLTV models, agentic experimentation system, and marketing measurement stack (MMM, incrementality testing)
Domain
Digital health / Femtech / User Acquisition
Deliverable
production ML models
Required skills
Owning machine-learning or data-driven products in production, Hands-on delivery instincts (Jira, specs, epics), Hands-on partnership with data science and ML engineering teams, Strong analytical fluency (SQL, model evaluation metrics), Influencing senior cross-functional stakeholders
Preferred skills
Mobile and web user acquisition (bidding, attribution, SKAN/ATT), Mobile attribution platforms (AppsFlyer, Adjust, Branch, Firebase), Marketing Mix Modeling and causal inference, Feature stores (Databricks, Tecton, Feast) and MLOps tooling, Subscription-app or femtech domain background, Agentic AI or LLM-orchestrated workflows
Technologies
iOS, Android, Web, Jira, SQL, SKAN, ATT, Privacy Sandbox, AppsFlyer, Adjust, Branch, Firebase, SKAdNetwork, GA4, Databricks, Tecton, Feast
Responsibilities
Own pLTV product roadmap end-to-end, Partner with data scientists on feature strategy, Operate rigorous release discipline (gated rollouts, shadow-mode, drift detection), Investigate model quality issues, Scale agentic ML experimentation system, Act as primary product partner to User Acquisition leadership, Report model performance to leadership
Seniority
Senior, hands-on IC
