Lead Product Marketing Manager, Carta Law
Core
Lead Product Marketing Manager for Carta Law, defining positioning, messaging, and go-to-market strategy for legal/compliance features in private capital equity management.
Role type
Lead Product Marketing Manager (GTM & Positioning)
Builds
Product collateral, sales enablement assets, campaign strategies, and market positioning for Carta Law.
Domain
Fintech / Private Capital / Legal & Compliance (GRC)
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, governance risk and compliance (GRC) knowledge, asset creation, campaign strategy, voice of customer research, win/loss analysis, complex product narrative translation
Preferred skills
SaaS fintech experience, product marketing in GRC space
Technologies
None stated
Responsibilities
Apply GRC focus to product positioning and serve as SME at industry events; Partner with GTM and R&D for end-to-end launch strategy and execution; Develop product collateral and sales enablement assets; Integrate product roadmaps with demand generation and paid channels; Define and evolve core product narrative and value proposition; Conduct customer interviews and win/loss studies to feed insights to R&D.
Seniority
Senior, hands-on IC