Digital Category Analyst
Core
Conducts analysis on eCommerce sales, digital customer engagement data, and market share to produce actionable recommendations for assigned product categories.
Role type
Digital Category Analyst
Builds
Actionable insights and strategies to drive sales and improve customer engagement on petsmart.com and mobile app.
Domain
Retail / eCommerce
Deliverable
dashboards & analysis
Required skills
eCommerce sales analysis, digital customer engagement analysis, KPI linkage, funnel forecasting, data visualization, Excel, Google Analytics, Adobe Analytics, Power BI, Tableau
Preferred skills
None stated
Technologies
Google Analytics, Adobe Analytics, Power BI, Tableau, Excel
Responsibilities
Perform analysis on sales, traffic, and conversion funnel trends; Make linkages across KPIs to provide holistic analysis for assigned categories; Partners closely with Site Merchandising to conduct analysis to answer key business questions; Analyzes digital KPIs to identify performance trends and opportunities; Helps build daily and weekly funnel forecasts based on trends and promotional initiatives; Build upon and enhance digital KPI reporting to summarize sales and site performance.
Seniority
Mid-level, hands-on IC
