营销数据建设(美国市场)-TikTok Shop
Core
Build marketing analytics systems and data tools to drive strategy, optimize operations, and support decision-making for TikTok Shop in the US market.
Role type
Senior Marketing Data Analyst (E-commerce)
Builds
Marketing analytics dashboards, automated monitoring systems, and data products for business strategy.
Domain
E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Hive, Excel, A/B testing, statistical analysis, business strategy formulation, cross-functional collaboration
Preferred skills
Python, R, data visualization tools, experience in local life services or e-commerce
Technologies
SQL, Hive, Python, R, Excel
Responsibilities
Decompose complex business problems to provide operational insights and strategy recommendations; Design and build marketing analytics frameworks and monitoring metrics; Evaluate business strategies during major sales events using A/B testing; Develop data tools and automated dashboards to improve decision efficiency.
