资深广告创意策划（Creative Director） - 火山方舟
Core
Lead brand and industry insights to develop core concepts, creative strategies, and narrative solutions for advertising campaigns.
Role type
Senior Creative Director (Brand Advertising)
Builds
Brand advertising campaigns and high-quality commercial short films
Domain
Brand advertising and commercial content production
Required skills
Brand insight, strategic derivation, copywriting, storytelling, aesthetic judgment, cross-functional communication, client presentation
Preferred skills
Experience with luxury/fashion/tech brands, international award-winning work, AIGC video production knowledge
Technologies
Seedance, AI image generation tools
Responsibilities
Conduct brand and industry research to define campaign concepts; Develop text strategies, storylines, and core messaging for client briefs; Present creative proposals to clients and internal teams; Collaborate with AI directors and production teams to balance art, AI generation, live-action, and budget; Establish creative methodologies and proposal standards.
