Head of Global Events and Experiential Marketing, GIMC GBM - GBS
Core
Lead global event franchises and experiential marketing activations for TikTok for Business to drive new client acquisition and brand engagement.
Role type
Senior leadership, global events and experiential marketing head
Builds
Global event tentpoles, recurring series, and executive programs for B2B advertisers
Domain
Social media platform marketing, B2B advertising, experiential events
Required skills
Global experiential leadership, end-to-end flagship event execution, product storytelling, organizational design, data pipeline integration, cross-functional influence
Preferred skills
Media and ad tech domain expertise, scalable event frameworks, executive stakeholder partnerships
Technologies
CRM systems, full-funnel analytics tools
Responsibilities
Own global event franchises and playbooks, deliver four annual global tentpoles, manage global agency and accounts events, lead team restructuring, own global events budget and vendors, integrate lead capture into sales pipeline
Seniority
Senior, hands-on IC with strategic scope
