流量策略产品经理（抖音极速版）-中国广告产品
Core
Design and plan incentive advertising products for Douyin Lite, optimizing traffic strategies and reward mechanics to maximize revenue and ARPU while balancing user experience.
Role type
Product Manager (Incentive Advertising & Traffic Strategy)
Builds
Incentive advertising products, traffic distribution mechanisms, and reward gameplay for Douyin Lite app
Domain
Mobile advertising, traffic monetization, user engagement
Deliverable
product features
Required skills
Traffic strategy design, incentive mechanism design, revenue optimization, user experience balancing, cross-team collaboration, data analysis
Preferred skills
Experience in traffic strategy, incentive advertising, or client monetization, innovation in ad mechanisms
Technologies
N/A
Responsibilities
Plan and design incentive ad products, optimize traffic sorting strategies, ensure client ad delivery experience, build incentive ecosystems to boost LTV
Seniority
Mid-level, hands-on IC
