Integrated Marketing Manager Graduate (Marketing & Methodology) - 2027 Start
Core
Build standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices to support TikTok Shop's e-commerce growth in the US.
Role type
Graduate Integrated Marketing Manager
Builds
Marketing frameworks, brand strategies, communication channels, and content systems for TikTok Shop
Domain
E-commerce, Social Commerce, US Market
Deliverable
product features
Required skills
Integrated marketing planning, brand strategy, content marketing, user behavior analysis, project management, logical thinking
Preferred skills
Content-driven e-commerce marketing experience, cross-functional collaboration
Technologies
Social media platforms, content management systems, marketing analytics tools
Responsibilities
Develop integrated marketing plans based on user insights and category trends; Build and operationalize communication channels including social media and content marketing; Manage relationships with external creative and media agencies; Establish content and case-study communication systems to drive user action.