产品传播专家(北京/上海)
Core
Lead global communication strategy for product launches, feature announcements, and key milestones, crafting compelling narratives to resonate with diverse stakeholders including media, creators, partners, policymakers, and internal teams.
Role type
Senior Product Communications Specialist
Builds
Global communication frameworks, processes, and guidelines for cross-functional collaboration and consistent narrative delivery.
Domain
Technology / Consumer Electronics / Platform
Deliverable
product features
Required skills
Global product launch strategy, narrative development, stakeholder management, reputation risk assessment, cross-functional collaboration, project management, multilingual communication (Chinese/English), policy and compliance awareness.
Preferred skills
Experience in tech/consumer electronics/platform companies, US and APAC market experience, experience with enterprise-level project communication audits or risk assessment processes.
Technologies
N/A
Responsibilities
Define and iterate product narratives, collaborate with product/legal/policy teams, lead major launch projects, build scalable communication frameworks, monitor external environments for emerging issues, provide strategic advice on reputation risks.
Seniority
Senior, hands-on IC