商业策略产品（流量变现方向） - 抖音增长
Core
Design and execute commercial product strategies for Douyin's 'Selected' section and effect advertising to maximize media revenue and ARPU.
Role type
Senior commercial product manager (advertising & traffic monetization)
Builds
Paid advertising products, traffic monetization solutions, and new revenue models for Douyin's video ecosystem
Domain
Social media / Video streaming / Digital advertising
Deliverable
production ML models | product features
Required skills
Commercial product planning, effect advertising strategy, traffic strategy, bidding optimization, funnel conversion analysis, long-form video monetization design, cross-functional collaboration, data sensitivity, logical reasoning
Preferred skills
Experience with ad traffic strategies, innovation in product forms or recommendation strategies, deep understanding of ad mechanisms
Technologies
Ad bidding systems, traffic distribution algorithms, funnel analytics tools
Responsibilities
Plan and drive commercial products for Douyin Selected to improve ARPU; Optimize effect advertising strategies including traffic, UI/UX, and conversion funnels; Design monetization formats and traffic strategies for long-form videos; Collaborate on ad product iteration and explore new revenue models