会员运营 - 红果短剧
Core
Design and execute the full lifecycle strategy for a paid membership system, including acquisition, conversion, retention, and repurchase, to drive revenue for a free short drama platform.
Role type
Senior Membership Operations Manager
Builds
Paid membership ecosystem (short drama/long content/multi-device) and marketing campaigns
Domain
Entertainment / Digital Media / Subscription Business
Required skills
Membership subscription model design, User segmentation, Lifecycle management, A/B testing, Pricing strategy, Data analysis
Preferred skills
Long-form video platform experience
Responsibilities
Design membership pricing and benefit structures, Plan and execute membership marketing campaigns, Optimize payment funnel conversion rates, Build membership lifecycle models, Monitor key metrics like ARPPU and retention rates
Seniority
Mid-Senior, hands-on IC