TikTok Shop - Product Marketing Manager, Content — SEA
Core
Drive growth and adoption of content-commerce products (LIVE and short video) for sellers and creators across Southeast Asia.
Role type
Product Marketing Manager
Builds
Content-commerce products, LIVE streaming, and short-video capabilities
Domain
E-commerce, Content platforms, Southeast Asia
Deliverable
product features
Required skills
Product marketing, Go-to-market strategy, Market research, Data analysis, Product positioning, GTM execution, Cross-functional collaboration, Project management, English, Mandarin
Preferred skills
E-commerce, LIVE streaming, Short video, Creator ecosystems, Digital advertising, Cross-cultural work
Technologies
AI tools
Responsibilities
Own regional product marketing initiatives for LIVE and short-video products; Develop product positioning and GTM plans; Translate market insights into product requirements; Drive adoption of key capabilities; Build reusable playbooks and case studies; Track performance across the product lifecycle; Identify adoption barriers and drive resolutions; Use AI tools for research, analysis, and workflow automation.
Seniority
Mid-Senior, hands-on IC