Product Strategy Manager – Brand & Creative (Generative AI) - Global Monetization Product and Technology
Core
Shape the future of digital advertising by defining the generative AI creative landscape and translating market intelligence into product and go-to-market decisions for TikTok's global advertising business.
Role type
Senior Product Strategy Manager (Generative AI & Creative)
Builds
TikTok's global advertising products, specifically AI-driven creative solutions
Domain
Digital Advertising / Generative AI
Deliverable
product features
Required skills
structured problem-solving, quantitative rigor, market sizing, data analysis, primary research, cross-functional partnership
Preferred skills
digital advertising experience, generative AI familiarity, agency engagement, long-horizon topic ownership
Technologies
Generative AI tools (image/video generation, AI agents)
Responsibilities
Build a fact-based view of the generative AI creative landscape; Frame and own a research agenda for business-critical questions; Partner with product teams on AI creative products and go-to-market; Identify structural opportunities across the creative ecosystem; Combine primary research with data analysis to support key decisions
Seniority
Senior, hands-on IC
