美区电商市场营销专家-TikTok Shop
Core
Develop brand strategy and manage cross-channel marketing campaigns for TikTok Shop in the US market to drive user acquisition and conversion.
Role type
Senior E-commerce Marketing Specialist (TikTok Shop US)
Builds
Brand awareness campaigns, content marketing initiatives, and localized merchant enablement programs for the US market.
Domain
E-commerce / Social Media Marketing / US Consumer Market
Deliverable
product features
Required skills
Brand strategy development, cross-channel campaign management, content marketing, US market localization, project management, English communication
Preferred skills
Content e-commerce experience, platform advertising knowledge, trend sensitivity
Technologies
TikTok Shop platform, social media channels, external creative agencies
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