Senior Manager, CRM Marketing, Europe
Core
Lead localized CRM engagement and campaign execution for Crunchyroll's European markets, driving fan connection through title launches and catalog moments.
Role type
Senior Manager, CRM Marketing
Builds
Localized CRM campaigns, email/push/in-app messaging, and lifecycle journey inputs for European anime fans.
Domain
Anime streaming, digital subscription, entertainment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
CRM campaign planning and execution, audience segmentation, multi-channel messaging strategy, data analysis for targeting optimization, cross-functional collaboration, privacy-first marketing, storytelling and IP translation
Preferred skills
European consumer behavior expertise, proficiency in regional languages, experience with WhatsApp marketing, knowledge of local platform norms
Technologies
Braze, email platforms, push notification systems, in-app messaging tools
Responsibilities
Own the regional CRM campaign calendar for Europe; design localized go-to-market moments for content launches; refine audience definitions and segmentation strategies; advise on cultural nuances and local market behaviors; provide regional inputs into global lifecycle journey strategies; manage CRM initiatives and performance optimization; analyze campaign performance to drive continuous improvement
Seniority
Senior Manager, hands-on leadership
