东南亚大促增长营销-TikTok Shop
Core
Design marketing packaging and game mechanics for key Southeast Asia promotions to support traffic, DAC, and GMV goals.
Role type
Senior growth marketing specialist (Southeast Asia)
Builds
Regional promotion campaigns and user engagement strategies
Domain
E-commerce / Southeast Asia
Deliverable
product features
Required skills
E-commerce marketing strategy, user journey analysis, project management, cross-functional collaboration, English fluency
Preferred skills
International experience, team management
Technologies
N/A
Responsibilities
Conduct market insights to determine promotion cycles and directions; Design country-specific marketing themes and phased strategies; Develop and iterate creative campaigns and product requirements; Track revenue and optimize with local teams.
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