TikTok Shop by Tokopedia - Consumer Marketing Creative Specialist (Integrated Marketing, E-Commerce), Indonesia
Core
Lead creative strategy and integrated campaign development for platform and e-Commerce marketing initiatives, translating consumer insights into compelling stories and high-quality content across digital channels.
Role type
Senior Integrated Marketing Creative Specialist
Builds
Video, key visuals, paid media creatives, social content, and in-app assets for consumer-facing campaigns
Domain
E-Commerce / Digital Marketing
Required skills
Creative strategy, integrated campaign planning, storytelling, visual judgment, agency management, cross-functional collaboration, project coordination
Preferred skills
MKT campaign workflow familiarity, multi-project management in fast-paced environments
Technologies
Video production tools, social media platforms, digital marketing channels
Responsibilities
Develop creative concepts and campaign narratives, review and refine scripts/storyboards/visuals, manage external creative agencies, oversee campaign timelines and deliverables, align creative output with business goals
Seniority
Senior, hands-on IC
