大促活动运营（货架方向） - 抖音电商
Core
Design and execute large-scale promotional campaigns for the shelf commerce scenario (search, recommendation, product cards, mall homepage) on Douyin E-commerce to drive GMV and conversion.
Role type
Senior shelf commerce operations specialist (promotions)
Builds
Promotional mechanics, traffic distribution strategies, and product selection rules for shelf scenarios
Domain
E-commerce, Shelf commerce, Douyin ecosystem
Deliverable
product features
Required skills
Large-scale campaign planning, Shelf scenario mechanics design, Data analysis (SQL/Excel/BI), Cross-functional project management, Traffic efficiency optimization
Preferred skills
A/B testing, SOP creation, Risk management
Technologies
SQL, Excel, BI tools
Responsibilities
Define overall campaign plans and resource allocation for major shopping festivals; Design exclusive promotional mechanics (coupons, flash sales, price tags) for search and recommendation feeds; Monitor real-time metrics and adjust strategies based on data anomalies; Coordinate with product and algorithm teams to optimize traffic distribution and conversion.