Brand Strategic Key Account Manager, Beauty & Personal Care (TikTok Shop, Malaysia)
Core
Acquire and incubate beauty brands and merchants to drive GMV growth on TikTok Shop via commercial planning, assortment expansion, and performance management.
Role type
Brand Strategic Key Account Manager (Beauty & Personal Care)
Builds
TikTok Shop beauty category growth and merchant success programs
Domain
Ecommerce, Beauty & Personal Care, FMCG
Required skills
Commercial negotiation, GMV growth strategy, Seller performance management, Market trend analysis, Data-driven action planning, Business presentation
Preferred skills
Premium beauty brand management, Stakeholder relationship building, Category growth planning
Technologies
Excel, PowerPoint
Responsibilities
Negotiate commercial plans and secure deals with merchants; Identify growth opportunities through assortment, pricing, and content strategies; Manage seller performance metrics including cancellation and return rates; Develop and execute category growth plans; Track market trends and competitor landscape; Collaborate with cross-functional teams to drive growth targets.