市场营销Leader-商业化
Core
Lead commercial marketing strategy and execution for a platform, focusing on industry insights, campaign planning, and resource integration to drive business growth and client confidence.
Role type
Senior Marketing Leader (Commercialization)
Builds
Platform-level marketing campaigns, IP events, and sales enablement assets
Domain
Digital Advertising / Platform Business / To B Marketing
Required skills
Strategic planning, resource integration, market analysis, team leadership, complex project management, stakeholder communication
Preferred skills
Experience in advertising industry, platform business, or To B client marketing
Technologies
N/A
Responsibilities
Define activity goals and execution strategies aligned with business development; Convert market needs into competitive, actionable campaign plans; Analyze market activities and data to optimize strategies; Develop platform-level marketing narratives and methodologies; Operate platform marketing IPs and major promotional events.
Seniority
Senior, hands-on IC with team management
