TikTok Shop - Merchant Growth Strategy Operations Manager, Platform Logistics
Core
Drive merchant adoption, conversion, and retention for TikTok Shop's in-house logistics services (FBT, TT Shipping) through data analysis, strategy design, and project management.
Role type
Senior IC merchant growth strategy operations manager
Builds
Platform logistics services (storage, packing, shipping) for merchants
Domain
E-commerce / Logistics / Platform Operations
Required skills
Data analysis, merchant segmentation, conversion funnel analysis, strategic planning, project management, cross-functional collaboration, business reporting, problem diagnosis
Preferred skills
E-commerce platform experience, cross-border logistics, SQL, growth strategy, management consulting background
Technologies
Excel, Google Sheets, SQL
Responsibilities
Analyze merchant behavior and churn patterns to identify growth opportunities; Conduct merchant interviews and surveys to diagnose pain points; Design and execute merchant growth strategies and incentive programs; Manage cross-functional growth projects from planning to review; Build merchant growth playbooks and operational SOPs
Seniority
Mid-level, hands-on IC