高级社群营销专家 - PICO
Core
Design and execute community marketing campaigns using data analysis and content research to drive positive word-of-mouth, private domain engagement, and user acquisition for XR products.
Role type
Senior Community Marketing Specialist
Builds
Content ecosystems (UCG/PGC/KOC), KOL/KOC networks, and community-driven growth loops for VR/AR devices.
Domain
Consumer Electronics / Extended Reality (XR)
Deliverable
product features
Required skills
Data analysis, content strategy, community management, influencer/KOL management, campaign planning, conversion optimization
Preferred skills
Video creation, understanding of consumer electronics, ability to influence stakeholders
Responsibilities
Launch topic-based activities across different user segments to drive engagement and growth; Manage internal suppliers to produce UCG/PGC/KOC content; Build and maintain KOC/KOL creator ecosystems; Own the full lifecycle of community marketing campaigns including goal setting, data tracking, and strategy iteration.