本地推策略产品运营（交易广告）-抖音生活服务
Core
Drive iteration, scenario adaptation, and scaled deployment of transaction advertising product capabilities for local life services to achieve business growth targets.
Role type
Strategy Product Operations Manager (Transaction Advertising)
Builds
Transaction advertising product capabilities for local life services merchants
Domain
Local life services / Transaction advertising
Deliverable
product features
Required skills
Effectiveness advertising logic, bidding strategy, data analysis, project management, structured thinking
Preferred skills
Local life services experience, e-commerce experience, transaction advertising experience
Responsibilities
Collaborate with product, R&D, data, and sales teams to define requirements and prioritize projects; Monitor and analyze core metrics (penetration, spend, TR, ROI) to identify issues and drive optimization; Lead product launches from 0 to 1 and scale from 1 to N.
