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TikTok Shop - Category Strategist Lead, Electronics (Thailand)

Bangkok, Thailand💼 Full-time🗓 2026-09-28

Core

Drive overall strategy and performance of the Electronics cluster on TikTok Shop Thailand to increase market share and GMV.

Role type

Lead Category Strategist (E-commerce)

Builds

Go-to-market, seller/brand growth, and merchandise strategies for the local market

Domain

E-commerce / Electronics

Deliverable

dashboards & analysis

Required skills

Strategic planning, budget formulation, go-to-market strategy, operational index management, risk identification, business analytics, data mining, data visualization, cross-functional influence

Preferred skills

E-commerce or live broadcast field experience, structured thinking, project management, process optimization

Technologies

Data visualization tools, data mining tools

Responsibilities

Disassemble goals and formulate executable budget plans; Evaluate and evolve go-to-market and merchandise strategies; Build and monitor operational indices; Provide business insight and trend analysis; Produce regular reporting dashboards and respond to ad-hoc data needs

Seniority

Senior, hands-on IC with team leadership

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