商家营销产品运营-抖音生活服务
Core
Design and optimize the merchant marketing management product lifecycle (reach, onboarding, ad spend, diagnostics, renewal) to drive scale-up growth and improve merchant ROI.
Role type
Senior Product Operations Manager (Marketing/Ad Tech)
Builds
Merchant marketing management product features and standardized operation playbooks
Domain
Local Life Services / Digital Advertising
Deliverable
product features
Required skills
Strategy thinking, Data analysis, Product lifecycle management, Conversion optimization, ROI analysis, Cross-functional collaboration
Preferred skills
Local life industry experience, Ad technology experience, To B product operations experience
Responsibilities
Define operational goals and strategies for marketing management products; Design and optimize key conversion paths from onboarding to ad renewal; Establish core metric systems to identify issues and opportunities; Collaborate with product, sales, and delivery teams to launch strategies and review results.
