游玩行业营销Leader-抖音生活服务
Core
Lead integrated marketing planning and execution for the travel and entertainment sector on Douyin Life Services, driving transaction growth and user acquisition.
Role type
Senior marketing leader (local life/travel)
Builds
Platform-level marketing IPs, innovative market strategies, and high-impact benchmark marketing cases for the travel/entertainment industry.
Domain
Local life services / Travel / Entertainment
Deliverable
product features
Required skills
Integrated marketing planning, resource integration, cross-functional project management, data-driven decision making, trend analysis, event marketing, IP creation and operation.
Preferred skills
Local life or travel industry background, content marketing expertise, brand communication strategy.