Technical Product Specialist (TPS) - Performance
Core
Troubleshoot advertising performance issues (overbidding, high CPA, low ROI) and bridge advertisers with internal teams to resolve delivery problems.
Role type
Technical Product Specialist (Performance)
Builds
Support processes, troubleshooting guides, knowledge base, and dashboards for advertising products.
Domain
Digital Advertising / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Campaign delivery analysis, ticket investigation, metric tracking (CPA, CTR, CVR), funnel breakdown, issue categorization, knowledge management, stakeholder translation
Preferred skills
Advertising product exposure, campaign performance analysis
Technologies
Ticketing systems, data platforms, dashboards
Responsibilities
Investigate technical and product issues via ticketing systems; prepare support resources and enablement materials for new products; extract and organize feedback from ticketing systems; translate advertiser pain points into actionable inputs for Product and Engineering; collaborate with regional teams to balance global standards with local requirements
Seniority
Mid-level, hands-on IC
