市场营销专家 - TRAE
Core
Develop and execute long-term brand marketing strategies and annual promotion plans for TRAE in the Chinese market, focusing on AI office tools.
Role type
Senior Brand Marketing Manager
Builds
Brand awareness and reputation for TRAE (AI coding and collaboration tools) among target customers in China.
Domain
Technology / AI Software / B2B & B2C
Deliverable
product features
Required skills
Market insight, strategy formulation, integrated campaign management, content creation, data analysis, crisis management, stakeholder coordination
Preferred skills
Experience in tech industry marketing, team management, KOL/media resource network
Technologies
None stated
Responsibilities
Define mid-to-long term brand strategy and annual promotion plans; Lead end-to-end execution of online/offline integrated marketing campaigns; Build unified brand visual and content systems; Monitor campaign performance and optimize strategies based on data and feedback.
Seniority
Senior, hands-on IC with team management experience