用户增长投放策略运营 - 抖音电商
Core
Design and execute user growth strategies for Douyin E-commerce, focusing on acquisition, reactivation, and engagement via advertising campaigns.
Role type
Senior user growth strategist (advertising focus)
Builds
Advertising campaigns, landing pages, and conversion paths for e-commerce users
Domain
E-commerce, Digital Advertising
Required skills
User growth strategy, A/B testing design, Ad bidding optimization, Attribution modeling, Landing page optimization, Cross-functional project management
Preferred skills
E-commerce industry experience, Recommendation algorithm knowledge, Content marketing logic
Technologies
Douyin advertising platform, A/B testing frameworks, Attribution models
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