TikTok Shop - FMCG Key Account Manager
Core
Acquiring and scaling major FMCG brands on TikTok Shop in France and the EU through direct sales and long-term account growth.
Role type
Senior Key Account Manager (Direct Sales & Account Growth)
Builds
Strategic partnerships with category-defining FMCG brands and large sellers
Domain
E-commerce / Social Commerce / FMCG
Required skills
Direct sales and business development, C-suite stakeholder management, complex multi-market organization navigation, commercial acumen and deal structuring, social commerce and creator ecosystem knowledge, French fluency
Preferred skills
European FMCG industry network, European e-commerce landscape knowledge, multi-market account ownership, marketplace platform experience
Technologies
TikTok Shop platform, livestreaming tools, short-video content formats
Responsibilities
Identify, pitch, and sign strategic FMCG accounts; lead end-to-end commercial closings and onboarding; engage C-suite stakeholders to position TikTok Shop as a must-win channel; navigate complex multi-market brand organizations; develop tailored acquisition pitches and joint business plans; partner cross-functionally to accelerate time-to-first-sale; drive ongoing account growth, performance improvement, and intra-EU scaling; build repeatable growth playbooks and surface structural insights for category strategy.
Seniority
Senior, hands-on IC