TikTok Shop - Fashion Key Account Manager
Core
Acquiring and scaling major fashion brands on TikTok Shop in Germany and across the EU through direct sales and long-term account incubation.
Role type
Senior Key Account Manager (Direct Sales & Strategic Partnership)
Builds
Strategic partnerships with category-defining fashion brands and large merchants
Domain
Social Commerce / Fashion E-Commerce
Required skills
Direct sales and business development, C-suite stakeholder management, complex multi-market organization navigation, commercial acumen and deal structuring, social commerce and creator ecosystem knowledge, data-driven performance optimization
Preferred skills
European fashion industry network, deep knowledge of EU e-Commerce landscape, experience scaling accounts across multiple European markets, marketplace or platform sales background
Technologies
TikTok Shop platform, social commerce tools, creator management systems
Responsibilities
Identify, prospect, pitch, and sign strategic fashion brand accounts; lead end-to-end commercial closings from outreach to onboarding; engage C-suite stakeholders to position TikTok Shop as a strategic channel; navigate complex multi-market brand organizations to align decision-makers; develop tailored acquisition pitches and joint business plans; partner cross-functionally to accelerate time-to-first-sale; drive ongoing account growth, GMV expansion, and intra-EU scaling for acquired partners; build repeatable growth playbooks and surface structural insights for category strategy.
Seniority
Senior, hands-on IC with strategic mandate