热点营销 - 抖音电商
Core
Plan and operate trending topics for Douyin e-commerce to drive user discovery and conversion through short videos and live streaming.
Role type
E-commerce trend operations specialist
Builds
Influential e-commerce trend campaigns and content supply chains
Domain
E-commerce / Short video & Live streaming
Deliverable
product features
Required skills
Trend sensitivity, Short video & live streaming content planning, Influencer management, Data analysis, Cross-functional collaboration
Preferred skills
Personal account operation experience, E-commerce conversion strategy
Responsibilities
Insight trend trends and execute rapid response planning, Collaborate with creators for content supply and industry operations for product supply, Coordinate marketing for on/off-site promotion, Analyze data to optimize e-commerce conversion
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