Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)
Core
Lead product strategy and innovation for TikTok Search Monetization, focusing on improving traffic monetization efficiency and delivering AI-driven ad solutions for verticals like travel and entertainment.
Role type
Senior Product Manager (Search Ads & AI)
Builds
Search ad products and AI-driven ad formats for TikTok For Business
Domain
Digital advertising, Search, AI/ML
Deliverable
product features
Required skills
Search advertising strategy, AI productization, Data-driven decision making, Cross-functional collaboration, A/B testing, Vertical industry expertise (travel/entertainment)
Preferred skills
Experience in recall/ranking/bidding ecosystems, Generative ad creative design
Technologies
AI/ML frameworks for query understanding and relevance modeling
Responsibilities
Define product strategy for search ads across content verticals, Optimize search traffic strategy for user experience and advertiser ROI, Lead 0-1 AI product delivery in ad scenarios, Partner with engineering and data teams to scale products, Drive customer adoption through data metrics and testing
Seniority
Senior, hands-on IC
