国际化发行主营销-ONE Studio
Core
Formulate and execute international go-to-market strategies for game launches, including online promotion, KOL marketing, offline branding, and partnerships.
Role type
Senior International Marketing Lead (Gaming)
Builds
Global game product launches and user acquisition campaigns
Domain
Gaming / International Markets
Deliverable
product features
Required skills
International go-to-market strategy, KOL ecosystem management, data-driven performance analysis, cross-cultural market understanding, event marketing planning, cost optimization
Preferred skills
Light strategy product marketing experience, deep understanding of Western gaming market dynamics and user psychology, global team collaboration
Technologies
N/A
Responsibilities
Develop and implement international marketing strategies for product launches; Collaborate with operations to align marketing with product milestones and local culture; Maintain native KOL and user ecosystems; Drive metrics for new user acquisition, return, and exposure conversion.
Seniority
Senior, hands-on IC
