Product and Strategy Lead, Content and Services
Core
Shape monetization efforts and drive strategic initiatives for TikTok's digital advertising products.
Role type
Senior strategy-level product and strategy lead (monetization)
Builds
Monetization strategies for ad products, ad creatives, ad measurement, and branding/performance product lines
Domain
Digital advertising and social media monetization
Required skills
market research, financial modeling, strategic decision-making, revenue performance analysis, cross-functional collaboration, thought leadership
Preferred skills
managing multiple projects, communicating complex ideas to technical and non-technical stakeholders, working in fast-paced environments
Technologies
N/A
Responsibilities
Conduct market research to identify long-term monetization opportunities; Collaborate with product and engineering teams to develop monetization strategies; Analyze internal and external factors impacting monetization; Monitor revenue performance and recommend adjustments; Partner with teams to execute strategies and achieve revenue targets; Provide thought leadership on industry trends
Seniority
Senior, hands-on IC
