Senior Global Product Marketing Manager, Ads
Core
Drive adoption and performance of TikTok Search Ads for TikTok For Business by aligning product, engineering, and sales teams to execute go-to-market strategies and scale advertiser ROI.
Role type
Senior Product Operations Manager (Search Ads)
Builds
Search Ads products and features for TikTok For Business
Domain
Digital advertising, search advertising, ad tech
Deliverable
product features
Required skills
Go-to-market strategy, product roadmap influence, cross-functional alignment, advanced analytics, digital advertising ecosystem knowledge, operational framework design
Preferred skills
MBA, management consulting experience, SEM expertise, auction theory, 0-to-1 product launch experience
Technologies
Search Ads platforms, auction-based systems
Responsibilities
Design and execute GTM strategies for new Search Ads products; Act as strategic advisor to Product and Engineering leadership; Identify macro-trends and vertical-specific strategies to accelerate market penetration; Establish shared OKRs between Product and Sales teams; Develop scalable search activation strategies to improve advertiser onboarding; Design strategic playbooks to drive best practices adoption among Sales teams and advertisers
