平台营销策略产品经理-抖音电商
Core
Design and implement systematic marketing solutions for Douyin's interest e-commerce platform, focusing on major promotional events, user engagement, and merchant resource allocation.
Role type
Senior Product Manager (E-commerce Marketing Strategy)
Builds
Large-scale promotional event platforms, user engagement mechanics, and merchant supply-side tools.
Domain
E-commerce / Social Commerce / Marketing Technology
Deliverable
product features
Required skills
Product planning, business analysis, user strategy, activity supply strategy, cross-functional collaboration, project management, data-driven decision making, experience with AI/algorithm integration.
Preferred skills
Experience in user-side or B2B e-commerce products, merchant operations mindset, experience with content e-commerce scenarios.
Responsibilities
Plan and design product solutions for major platform promotional events; Develop strategies for merchant recruitment and supply-side resource allocation; Design C-end user marketing mechanics and interactive features; Analyze market trends and validate new product directions using AI and algorithms; Collaborate with design, engineering, and operations teams to launch key projects.