广告策略产品经理-抖音生活服务
Core
Design and iterate strategy products for local advertising and lead generation ads to optimize ad delivery efficiency, conversion results, and cost control.
Role type
Strategy Product Manager (Local & Lead Ads)
Builds
Strategy systems for local merchants and lead-based advertisers
Domain
Internet advertising, Local life services
Deliverable
production ML models
Required skills
Data analysis, SQL, Excel, Ad delivery process knowledge, Algorithm logic understanding, Cross-functional collaboration, Product insight
Preferred skills
Experience in local life advertising, Experience in lead generation advertising
Responsibilities
Design strategy product solutions from 0 to 1 or 1 to N, Collaborate with algorithm and engineering teams to launch products, Monitor strategy effectiveness and optimize parameters, Balance interests of advertisers, platform, and users, Track industry trends and output optimization reports
