市场营销专家（活动营销方向）-抖音
Core
Plan and execute large-scale offline marketing events (galas, industry summits, exhibitions) for Douyin's marketing department, driving strategy from 0 to 1 and owning final outcomes.
Role type
Senior Marketing Event Specialist
Builds
Large-scale offline events and industry summits
Domain
Social Media Marketing / Event Management
Deliverable
product features
Required skills
Event strategy planning, Offline event execution, Vendor management, Market insight analysis, User sentiment analysis, Crisis management
Preferred skills
Entertainment production knowledge, Cross-functional collaboration
Responsibilities
Develop event strategies for galas and summits, Coordinate content planning and operational execution, Liaise with business partners to translate needs into actionable plans, Analyze market trends and user emotions for creative direction, Manage external suppliers and handle on-site emergencies