本地推平台产品经理-抖音生活服务
Core
Design and launch product iterations for the Juyaliang Local Push platform (PC and App), focusing on ad creation workflows, ad delivery tools, data analytics reports, and asset management to serve local life merchants, service providers, and agencies.
Role type
B2B Product Manager (Ad Tech / Local Life)
Builds
Ad creation link, ad delivery tools, data analysis reports, asset management modules
Domain
Internet / Advertising Technology / Local Life Services
Deliverable
product features
Required skills
Product planning, requirement abstraction, data-driven optimization, cross-functional collaboration, SQL, B2B user perspective
Preferred skills
Experience in commercialization or ad monetization, passion for local life business
Technologies
SQL
Responsibilities
Design and implement product modules for ad creation, delivery, and analytics; Translate merchant pain points into standardized platform solutions; Monitor core metrics (usage rate, conversion, ROI) to drive optimization; Coordinate with R&D, design, operations, sales, and algorithm teams to ensure delivery.
