会员营销增长运营-抖音生活服务
Core
Design and operate the user growth and membership ecosystem for Douyin's local life services platform, focusing on user retention, activation, and monetization.
Role type
Senior User Growth & Membership Operations Manager
Builds
User tiering systems, membership rights packages, and merchant incentive programs
Domain
Local life services / E-commerce
Deliverable
product features
Required skills
User lifecycle management, segmentation strategy, rights system design, data analysis, SQL, cross-functional collaboration, merchant acquisition
Preferred skills
Platform/ecommerce/local life experience, 0-to-1 system design, creative campaign planning
Responsibilities
Design user growth paths and incentive mechanisms; manage merchant recruitment for rights programs; execute periodic growth strategies like user recall; collaborate with product and algorithm teams to scale systems.